June 2023
Michael Boegl
.svg)
Project
Michael Boegl is a lifestyle, street & portrait photographer based in Munich, Germany.
Besides his 92,000 fans on instagram, his work has been displayed in galleries and exhibitions around the world.
When we stumbled across his work and saw his photography & presentation style constantly recurring, we were inspired to expand his website with a graphic identity to match his style.
©All photos and intellectual property belong to Michael Boegl.
What we did
- Branding research
- Logo concept
- Visual concept
- Poster- & webdesign
- Websiteanimation
- Prototyping
Branding research
Based on his existing website and Instagram, the core elements of the design were defined.
Current travel photography webpage.
Current commissioned photography webpage.
Current website homepage.
Current presets shop-webpage.
Minimalistic-design Instagram story in 2022.
Minimalistic-design Instagram story in 2023.
Minimalistic-design Instagram story in 2023.
Visual concept
His posters are currently not being offered on his website directly but from a third-party provider. No branded image delivery system is used to deliver images to clients and also the presets are offered via a non-branded website extension. Our web concept aimed to visually unite all existing business areas and presentation platforms into one.
Further visual concepts, prototyps & animations
The aim and challenge for the website was to bring all sites and website-features into a minimalistic, gallery-like appearance.
His imagery formed the main focus point. These should always occupy a slightly oversized space on the canvas.
.gif)
Our Clients
